Noir is a sophisticated wine inspired by the delicate floral aromas and rich character of the wine itself. The brand was created to feel elegant and distinctive, moving away from traditional wine labelling while retaining a sense of refinement and craftsmanship. I developed the visual identity and packaging around a fresh, delicate aesthetic, complemented by delicate botanical details that reflect the wine’s floral notes. The resulting design creates a balance between mystery, sophistication and modern luxury, giving Noir a distinctive presence on the shelf.